1. A master class in brand planning
Author: edited by Judie Lannon, Merry Baskin
Library: Center and Library of Islamic Studies in European Languages (Qom)
Subject: Advertising-- Management,Brand name products,Branding (Marketing)-- Management,Marketing research,New products
Classification :
HF5415
.
1255
.
K56
2007
2. Developing new brands
Author: King, Stephen Harris Morley
Library: Central Library and Documentation Center (Kerman)
Subject: ، New products,، Brand name products
Classification :
HD
69
.
N4
K53
1973
3. Eating the big fish :
Author: Adam Morgan
Library: Center and Library of Islamic Studies in European Languages (Qom)
Subject: Brand name products-- Management,New products,Product management
Classification :
HF5415
.
15
.
M67
2009
4. Eating the big fish: how challenger brands can compete against brand leaders
Author: Morgan, Adam
Library: Central Library of Sharif University of Technology (Tehran)
Subject: ، Product management,Management ، Brand name products,، New products
Classification :
HF
5415
.
15
.
M67
2009
